Build vastly better marketing campaigns with AI
If you want your portfolio companies to use AI to their marketing advantage, they must understand what it can and cannot do—and devise a North Star for its use. It’s how they’ll skip years of painful lessons and focus on quality and scale and not on speed and replacement (which so far, are dead ends).
In this 1-3 day workshop (live or virtual) we’ll review cases, share our playbook, and help each leader achieve an AI win.
Request a quote to host this for your organization. *Space limited.*
We work with revenue and marketing teams at top companies, and not-yet top companies
Trey Miller
New Capital Partners
Teach your portfolio companies specific, credible strategies
We design workshops to help private equity and venture capital firms like yours excel at B2B marketing.
See beyond the hype—Learn a fresh new toolkit and see an impact this quarter
Workshop ideas— Problem-solve live with other VP+ attendees
Try it out— Bring challenges, leave with fixes
Take it home— Share the playbook with your team
AI is an aimless rocket unless you have a North Star
Are your portfolio company marketers using AI to speed up work or replace writers? That’s a dead end, and based on a faulty understanding of generative. Whereas if your portfolio joins us, we can help them skip years of painful lessons and instead focus on how AI can help generate higher quality, better-targeted, further-reaching, and better-converting campaigns.
The hidden costs of a scattershot “do AI” approach
The very best/worst uses for it today
Examples of companies doing it very right
Specific and actionable takeaways
Playbook that their teams can implement
(After) Group follow-up and integration call
Give everyone a playbook to share with their team
Four plays they can run, outlined in exhaustive, visual detail.
Deanna Graves is a marketer and technologist who deeply understands what you’re trying to achieve and has the team with the technical skills to get you there. Ten years in B2B Marketing with seven years leading global demand generation teams (Marketo) and ABM strategies (Demandbase).
Chris runs a team of uncommonly clear content strategists, writers, and designers help everyone from startups up to Salesforce tell their story and sell with words. Ten years in the space. Ex-Marketo.
Grant has been working in B2B analytics for 14 years—five of them as CEO or marketing analytics apps, one of which was acquired by Demandbase. He loves supporting customers with Salesforce development, analytics, data visualization, marketing attribution, and generative AI programs.
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